Boarding for Breast Cancer…Valentine’s Day Edition!!

18 02 2009

Boarding for Breast Cancer

 As many of you know by now, I am an avid philantrhopist…hence the reason for the creation of this site. I wanted to bring a new perspective to skateboarding and the skateboarding industry to help foster change and in the process give back to our communities.

I had a dear friend who lost her mother to breast cancer a few years ago and its one of the most devestating diseases we have ever seen and I hope someday very soon we have either a more effective way to treat it or possibly even a cure. I’m not sure about all of you, but my short version is women run the world and really make our lives complete.  There is a famous quote that says “Behind every great man, there is a great woman.” No idea who said it, but my guess is it was someone very smart that had perspective in their life.  So today I’m kicking some love to the Boarding for Breast Cancer PSA that was completed recently.  It is done by 2 of my favorite actors from It’s Always Sunny in Philadelphia, Kaitlin Olson (Dee) and Rob McElhenney (Mac).

The premis of the PSA is intended to be tongue-in-cheek and titled, “Boob Snow.” Directed by Bradley Scott and produced by Maneater Productions & Yonderwood, “Boob Snow” is a 1:08 snip it of footy feturing Dee and Mac, who are married in real life, encouraging couples to do self breast exams regularly and have some fun while they’re at it. Given their natural humor and what they bring to this piece, we can guarantee that you’ve never seen breast self-exam techniques like these before. I dont want you youngins to get any ideas either, this PSA is intended to increase awareness and uses comedy as the vehicle, you should all remember that this behavior can be considered inappropriate so please be advised.

Olsen’s said “I was honored to be asked to do this public service announcement for B4BC, and to support a cause as important as women’s health and breast cancer education,” said Kaitlin. “Rob and I were grateful to be involved, and hope we help save some boobies.”

B4BC wanted to express that even though it’s important for women to get to know their own breasts, research shows that a significant amount of lumps are found by a woman’s partner, so why not explore breast changes together this Valentine’s Day and keep it up regularly.

To view the PSA please visit B4BC and turn on the B4BC Boob Tube.

So take care of your lady, respect her, love her and always be a gentleman…she’s the most important person in your life and if your lucky you’ll find the one that changes your world like I have.

Keep it real and enjoy the footy here!!





The Rob Dyrdek/DC Shoes Skate Plaza Foundation in LA…SICKYPANTS!!

9 02 2009
SICKYPANTS!!!!

SICKYPANTS!!!!

Shout out to all the SoCal locals.  I grew up in Orange County so this is EPIC news to hear for me.  The Rob Dyrdek/DC Shoes Skate Plaza Foundation just announced it has begun development of its first “Safe Spot, Skate Spot” in Los Angeles’ Lafayette Park this January. The Lafayette Safe Spot Skate Spot should be completed by late February 2009… SICKY PANTS!!

Just to throw a little background on the program but The Safe Spot Skate Spot was developed by The Rob Dyrdek/DC Shoes Skate Plaza Foundation to support legal and safe skate spots for communities interested in developing skateable terrain for their skateboarders. Based from the skate plaza concept, the Safe Spot Skate Spot program will provide an alternative option for communities to develop real legal street skating locations given limited budgets or space restrictions. Basically, to develop and build a skate park or skate plaza takes a GINORMOUS amount of community support and involvement, financing, and development resources…let alone land.  It looks like the Foundataion has developed a work around to all of these with the Safe Spot Skate Spot program by utilizing land currently idela and donations rather than straight fiscal expenditures. 

The Lafayette Safe Spot Skate Spot was developed in partnership with The Rob Dyrdek/DC Shoes Skate Plaza Foundation, Newline Skate Parks and California Skate Parks. At just over 7000 square feet of skateable terrain the spot will contain ledges, benches and stairs that flow through the park’s natural landscape. It’s noted that a generous donation by CKE Restaurants, Inc. (a.k.a. Carl’s Jr.® hamburger chain) to The Rob Dyrdek/DC Shoes Skate Plaza Foundation secured the development of the Lafayette skate spot. So from everyone at Project Trident a BIG thank you to the Carl Karcher and the entire Karcher Family for their donation.

Not gonna lie to you, but this development is awesome for those in LA. I think we should all support this development and check it atleast once in our lifetime.  Hope to meet some of you there someday and if you have any ideas like this or have some connections that could throw an idea like this together, drop The Rob Dyrdek/DC Shoes Skate Plaza Foundation a line…their helping all of us and our communities.

SICKYPANTS!!








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